Ambassador for the GREAT Britain

Ambassador for GREAT Britain

British Master Perfumer, Roja Dove has been appointed an Ambassador for GREAT Britain.

The GREAT Britain Campaign has distinct pillars covering: Countryside, Creativity, Entrepreneurs, Green, Innovation, Knowledge, Music, and Sport and is designed to enable Britain to speak with one voice about the opportunities to invest in the UK and help to attract millions of extra visitors.

As a GREAT Ambassador, Roja Dove will help highlight Britain as a creative nation. Commenting on the announcement, Dove said: “I am proud to support the GREAT campaign, and to be an Ambassador for GREAT Britain. Britain is indeed a creative nation, and although we are home to less than one per cent of the world’s population, the UK has one of the largest creative industries sectors in the world. It is a place where imagination can flourish to create fragrances, films, music, design, and literature that connect with people around the world.